Photo by Phil Dolby
Start ups and established companies alike can waste time refining the wrong products.
Your value proposition may not be aligned to what the market wants. Are you solving a problem no one cares about? If your initial concept is going to fail, it’s much better to fail quickly and cheaply,
Traditional face-to-face research is important, but it takes time and is expensive. It does not easily scale.
Best practice is to test your value proposition design online quickly at key milestones.
How does this work? Running Google search ads to determine if anyone is searching for your product or service idea.
I have experience in online value proposition testing.
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